4 Things All Sellers Want from Their Listing Agent
Contemporary consumers are changing — and the biggest challenge companies are faced with today is appealing to their wants and needs. The same stands true in the real estate business, where agents are constantly looking for ways to engage with potential buyers and sellers.
Listing agents, in particular, are in competition to win listings and prove their value to homeowners looking to list their home with an expert. In order to stand out from the crowd, and to best represent their selling clients, agents need to understand what their seller’s wants, needs, and expectations are.
We referenced NAR’s latest Profile of Buyers and Sellers to gauge what today’s sellers want most. Here are the top four “wants” that stood out to us:
Assist in Competitive Pricing
Navigating through unfamiliar territory is never easy. Sellers who are jumping into their local real estate market are likely not up to speed with the latest trends in property pricing. According to NAR’s research, sellers want their agents to help them come up with an accurate listing price.
As an experienced real estate expert, listing agents are equipped with the knowledge required to determine a property’s appropriate price point. Agents know what comparable properties in the area are sold at, and also how to increase the price to account for special features a home may have.
To demonstrate you’re the go-to expert, providing sellers with a CMA of their home and a market report of the area’s latest sales could be widely beneficial.
Market to Interested Buyers
Strategic marketing tactics are a huge part of selling any property. Getting the attention of interested buyers is all about purposeful targeting, the right message, and great exposure.
Sellers look to their listing agents as primary resources for finding prospective buyers. Agents who are involved in the local real estate market know where advertising will be most efficient in attracting serious buyers.
Demonstrating to potential home sellers that you’re the neighborhood’s expert when it comes to marketing a property is paramount. Be sure to showcase your website, your social media presence, your various marketing channels, your success rate at open houses, etc.
Determine Price-Boosting Improvements
It’s safe to assume that every seller is interested in boosting their property’s price points, and the best way to do this is through repairs.
Sellers want their listing agents to help them determine the most effective pre-sale renovations and repairs. Whether it’s a large scale renovation project or an easy DIY fixer-upper, agents will be able to recommend the projects that deliver the most bang for their buck.
Here’s a great go-to list of high ROI repair projects:
Install a steel door for the entry
Replace the garage door
Open up the floor plan
Finish the basement
Add stone veneer to the home’s facade
Touch up the exterior paint
Make sure to recommend these projects to your selling clients.
Safeguarding with Technology
Agents interested in elevating their services to the next level can also offer a tech-powered safety plan to their selling clients.
Real estate transactions come with a lot of legal risks, especially for sellers. Unfortunately, selling a property can land the previous owner in a mess of legal and financial troubles — even once the deal is closed — if proper precautions aren’t taken.
Property disclosures are infamous for compromising sellers. An incomplete or incorrect disclosure package is a giant risk for both sellers and agents, and intense diligence is required to ensure things go smoothly.
That being said, many sellers don’t even know that safety is something they need in their transaction — meaning it’s a great opportunity for agents to shine. Agents who use Glide’s premier technology can offer simple and safe disclosures to their clients by streamlining the process and mitigating future risks.
Interested in learning more about how Glide is using cutting-edge technology to redefine property disclosures? Visit our website.
